Mizoram football fan dies in Silchar

By Pascale Barrow* {All4Women Feature*}

What do you really need to start building a life-changing amount of wealth? Your Retirement Annuity ain’t gonna do it. Neither is your day job. But Info-Net Marketing will…..

What is Info-Net Marketing?

Info-Net Marketing is a combination of information publishing, direct marketing via e-mail, and the Internet. And in the years since 2000, these three elements have converged in a very powerful way.

In fact, it is probably the best way for newcomers to get in the information publishing game. By newcomers, I mean young people fresh out of university, middle-aged people who want a career change, and retired people looking to make extra income working a few hours a week.

You can understand why I say Info-Net Marketing is the “best business in the world” for newcomers by looking at the main advantages of each of its three elements.

Information Publishing

You can keep dozens, even hundreds, of digital products in “storage.” And you can sell them to your customer base, a little at a time, indefinitely.

Direct Marketing

You can start out small and keep testing new products and promotions cheaply. When you find something that works, you can “run it out” quickly.

The Internet

Because of the low cost of customer contact via e-mail, you can communicate with your customers daily — and thus significantly increase (even quintuple) the lifetime value of each buyer.

If you want get into a new business without spending a ton of money, you should definitely consider Info-Net Marketing.

Most people who have started online businesses in the past 10 years have used models based on affiliate marketing and advertising. These sometimes work, but they are more costly and much less efficient than direct marketing. Plus, they don’t give you the chance to “run” with your winners.

Let me give you a quick example of how Info-Net Marketing works:

Let’s say you write a book or have one written for you.

From the book, you create a special report. The special report focuses on one of the best ideas the book has to offer. You sell that report inexpensively online — maybe even give it away for free.

The report is used to draw in prospective customers, to develop your own house file.

Essentially, you use the report to capture names and e-mail addresses. As they come in, you give those folks more stuff — good stuff — for free. You give them a free e-mail newsletter. You send them occasional news alerts. You start to build a relationship.

How often do you communicate with your house file?

Daily. Why not? Thanks to the Internet, it costs next to nothing. And this has radically changed our business.

In the old days, when we communicated with our customers through the mail, it cost about R5 per contact (for printing costs, postage, etc.). If, on average, each customer was worth R300 in sales to you over the course of a year, how often could you afford to do a mailing? Maybe once a month. Tops.

But now, as I said, you can “talk” to your customers on a regular basis. And before long, they recognise your name. Not only that, but because of all that good free stuff you’ve been sending them, they think of you as a source of reliable, useful information.

That’s when you can begin to sell them things — starting with the book you used to create that original special report

Then, based on that same book, you sell webinars, teleconferences, live seminars, and thin-sliced reports. For each thin-sliced report, you take one of the chapters of the book and make it bigger and deeper.

And you sell those reports for R199 apiece, R299 a piece, R399 a piece. And then they themselves can develop into personal coaching programmes you sell for thousands.

Your fixed costs for all of these products — the book, the reports, the webinars, the teleconferences, the seminars — are extremely low. But the profit potential is huge.

This is one dynamic model Fleet Street Publications uses.

With Info-Net Marketing, direct marketing meets information publishing meets the Internet

It really is the best business in the world. For more proven and legitimate business opportunities and blueprints click here.

*About the author: Pascale Barrow writes for All4Women.co.za and is the Managing Editor of What Really Makes Money